Customer Journey Analysis

E-commerce customer journey
research – see your e-commerce
through customers’ eyes

Do you know what’s really going on in your store? Does the customer journey have bottlenecks or barriers to buying? With the help of visitor recordings and site heat maps, we create an understanding of customer behaviour and we find areas for development on your site.
Don’t guess: develop your business with factual information and increase sales!

Why choose e-commerce customer
journey research?

Exploit your store’s data

Deepen your understanding of how exactly your store works.

Data in an understandable form

See data visually through the dashboard, recordings, and heatmaps.

Customer understanding

Understand how customers behave in your store so you can improve the user experience.

Data analyses

Understand better why a visitor doesn’t convert to a paying customer and take the right action in the store.

Developing the customer journey

Changes should not be made based on assumptions, but on relevant and genuinely behavioural data.

More sales

By understanding customer behaviour with data, you have the potential to increase the turnover of your store.


Above is simply a small selection of the elements covered by our projects. We have covered many other areas, from specific projects around UX consultancy, trading, and analytics transformation, to overarching Ecommerce Strategy projects. If you are looking for assistance, or simply a chat about opportunities, get in touch below.